Define: Festival Tourism

noun

fes·ti·val·tou·ri·sm

Tourist traffic, in which the motivation to travel is the willingness to attend festivals is referred to as festival tourism. Major one-time or recurring events of limited duration, developed primarily to enhance the awareness, appeal and profitability of a tourism destination in the short and/or long term. [Reference: IGI-global.com]

Festivals help protect local cultural traditions, develop tourism and promote the economic, social and cultural developments of the destination. Specifically, the success of a festival helps attract large crowds, thus strengthening the attractiveness of cities, communities or tourism destinations. 

Video credit to : sunmoonlaketw   

 Festivals Around the World

Thailand

Songkran is the Thai New Year's national holiday. Songkran falls on the 13th of April every year.

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Mexico

The Day of the Dead is not about death, but life.

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Philippines

The Sinulog-Santo Niño Festival is an annual cultural and religious festival held on the third Sunday of January in Cebu City.

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Spain

Semana Santa, which means holy week is one of the most important festivals on the Spain. The Easter festivities take place all across Spain, but the biggest spectacle is in Seville.

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