About the Course
This last decade, innovation and technology have irrevocably changed the rules. We have witnessed the birth of a very demanding, multi-channel and self-sufficient digital tourist, who expects personalised customer service and feels the need to be connected on a constant basis.
Training is now an essential requirement in order to remain active and relevant in this new scenario, where tourists are more demanding and require real-time information and efficient processes. At the same time, there is so much data available that can be leveraged to provide customers with the best possible experience.
This Massive Open Online Course (MOOC) is a great opportunity for anyone who is interested in developing his or her basic knowledge on management concepts applied to the tourism industry.
You can enroll and study the content for free and only pay € 49 if you want to do the assignments and receive a certificate of completion.
Alvaro Carillo De Albornoz
He is an executive with a broad experience related with innovation management, and projects in energy and tourist sectors. Besides, wide experience in organizational and strategy matters. Nowadays he is a Managing Director at Instituto Tecnológico Hotelero - ITH.