Fundamentals of Tourism Industry Management




10 Weeks

About the Course

This last decade, innovation and technology have irrevocably changed the rules. We have witnessed the birth of a very demanding, multi-channel and self-sufficient digital tourist, who expects personalised customer service and feels the need to be connected on a constant basis.
Training is now an essential requirement in order to remain active and relevant in this new scenario, where tourists are more demanding and require real-time information and efficient processes. At the same time, there is so much data available that can be leveraged to provide customers with the best possible experience.

This Online Certificate Program is a great opportunity for professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into tourism, hospitality and destination management.

Your Instructor

Kevin Sigliano

A managing partner at Good Rebels, and a professor at IE Business School. He has over 15 years of experience working in management consulting firms, including PWC Consulting and IBM BCS. As an entrepreneur, Kevin has launched numerous startups; over the last 10 years, he has been involved in the international development of smart cities and the digital signage company,

Kevin Sigliano